6 Tips For Using Facebook to Launch New Products

 Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

With the ever changing trends in social media, how can companies effectively use Facebook to amplify new product launches and ideas? Mashable Business (popular website) spoke with a few companies of different sized that have used Facebook to effectively introduce products to the marketplace and generate new sales. Here are 6 tips for launching a product on Facebook according to Mashable and their findings.

1. Build a Targeted Audience: businesses must focus on building and cultivating a targeted audience which starts with defining your audience and developing a strategy to attract that demographic to your Facebook or other social media page. Social giveaways, Facebook Ads and content strategy are all ways companies can reach the right people. Once you’ve built your audience, maintain them! Keep in contact with all your members so they continue to promote you.
2. Reward Existing Community Members: Offering free products/giveaways to your already existing customers will make them feel appreciated and special. Offering products that aren’t available to the regular public is a great way to increase your following and fan base. Read the full article on Mashable Business to see how Nike used this tactic successfully.
3. Create Clear Landing Pages & Calls to Action: Facebook can function like a traditional website landing page. There are many companies out there that will set up your page to be easily navigated and organized. Your page can hold a lot more information this way and make it ten times easier for your customers to view and purchase your products, stay up to date on the company happenings and find interesting information. This is a great way to take full advantage of what Facebook has to offer.
4. Solicit Feedback to Fine-Tune the Product: ask your Facebook community for feedback by designing input and functionality requests.
5. Leverage Geotargeting Features: Facebook has a “geotargeting” feature where you can choose which locations to release the announcement. You can choose based on country, state, city and even language. Be smart about spending money on Facebook, though. Do a lot of testing and find out what works best for your industry. You can also direct posts toward certain locations by clicking the button underneath the status box to customize who can see it.
6. Make a Splash with Creative Giveaways: stay true to your brand but use giveaways as a learning opportunity. Giveaways encourage sampling of your product to people who are interested in what you have to offer.

Crown Advertising offers Social Media advertising, marketing and maintenance. For more information, visit www.crownad.com.

A popular marketing tool in today’s society is Social Media. More and more businesses are relying on Facebook and other social media outlets to increase brand awareness and to build a following of consumers.

Crown Advertising Built on Human Connection Foundation

Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

Crown Advertising believes in smart marketing and advertising. For 19 years, the agency has helped some of the New York metropolitan area’s leading health care, retail, business to business and not-for-profit enterprises make better, stronger connections with the people that matter most to them.


Crown Ad: Sample Work

Smart marketing and advertising is about making human connections, and about understanding what your consumers really want. Crown Advertising develops strategies that make your consumers sit up and take notice, proving you have what they seek.



Crown Advertising is founded upon making human connections. From the beginning when the connection between you and Crown’s creative team, all the way through better connections between you and your stakeholders, Crown strives to make them the most successful relationships. Crown takes time right from the start to get to know you and the challenges you and your business face. Working closely with you, Crown will pinpoint your targets, identify your strengths and develop creative approaches that move hearts and minds to action.



Building long, lasting relationships is a main priority for Crown Advertising. Crown believes in long-term relationships, and will do what it takes to keep the client-agency relationship productive. Being responsive and proactive, Crown will anticipate your needs wherever possible and always have Senior personnel available for consultation.

Every account at Crown is managed by a professional with decades of experience, giving you assurance that your business is in the most capable hands.

For more information on Crown Advertising, visit www.CrownAd.com and view samples of work, description of the company, the beliefs and services offered.

3 Reasons To Invest In Radio Advertising

 Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

Here are 3 reasons why companies and businesses should invest in radio advertising.

1. Don’t Underestimate the Power of Radio. Don’t underestimate the power of a voice. Used properly, like on the radio by professional announcers, it can move you to emotions in seconds. A 15 second radio advertisement can bring you to tear, unleash a fury of anger, sooth a problem, irritate, motivate, give you that feel-good vibe and even convince you to do or buy something you’ve never even heard of. The power of the voice can lead you to do things you had no intention of doing and inspire you to change the way you are currently acting. Whether you realize it or not, the impact of a voice lasts longer than you may be aware of. The emotional audio imprint a voice leaves you with is a subliminal effect that radio advertising takes advantage of.
2. Get the Best Creative Production Possible. Advertising is an investment if you eventually get back what you paid, plus more. In order to do this, you have to get the best creative production possible. Several reasons you want the best creative production possible is: it makes your advertising more effective; the cost of your campaign can actually be lower if more people respond to a better commercial, as fewer spots are necessary to make the same impact; better creative is more memorable; strong creativity entertain and sells at the same time; and powerful creative radio spots get people talking about the spot and consequently the product.
3. Develop a Strategy & Stick With It. The longer you advertise, the more favor your win with listeners as your name recognition increases with a stations audience. Start with an introduction campaign to highlight who you are, what your product is and the benefits of using your business. Good planning can go a long way! You have many options when using the radio such as short campaigns, long campaigns, image building, promotions, product launches, etc. Link with a marketing and advertising company that can guide you in setting up the right campaign so it is a successful one!

Crown Advertising customizes each of their client accounts to ensure they reach the hearts and minds of their stakeholders, from traditional advertising techniques to the latest in multi-platform marketing, social networking and web strategies. For more information visit www.crownad.com.

Ten Principles to Live By in Fiercely Complex Times by The Energy Project

 Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

A recent article published by The Energy Project is inspiring business men and women, young and old, to take a step back and evaluate the principles they are living by. 

These “Ten Principles to Live by in Fiercely Complex Times” are based around how you make decisions at work when there isn’t much time to think about them. Do you get angry and act out when someone calls out a mistake you have made? What do you do if a coworker has made an error but won’t acknowledge it? What values are most important to you?

Here are the “Ten Principles to Live By in Fiercely Complex Times,” given by Tony Schwartz of The Energy Project. The full article is linked here. 

1. Always challenge certainty, especially your own. If you think you are undeniably right, ask yourself what you might be missing. 
2. Excellence is an unrelenting struggle, but it’s also the surest route to enduring satisfaction. Practice makes perfect – and when you think it’s perfect, challenge your comfort zones. There’s always room for improvement.
3. Emotions are contagious, so it pays to know what you’re feeling. Make others feel the way you want to feel.
4. When in doubt, ask yourself, “How would I behave here at my best?” Try imagining how someone you admire would respond in a difficult situation.
5. If you do what you love, the money may or may not follow, but you’ll love what you do. If you love what you do, your life will be richer – not necessarily with material things but with happiness. If that’s not good enough, move on to plan B.
6. You need less than you think you do. Ask yourself what you could do without in your life instead of what more you need.
7. Accept yourself as you are but never stop trying to learn and grow. Embrace these opposites using self-acceptance as an antidote to fear and as a cushion in the face of setbacks.
8. Meaning isn’t something you discover, it’s something you create, one step at a time. Find a way to express your unique skills and passion in the service of something larger than yourself.
9. You can’t change what you don’t notice and not noticing won’t make it go away. Have the willingness to look at yourself with unsparing honesty, and to hold yourself accountable to the person you want to be. 
10. When in doubt, take responsibility. It’s called being a true adult.

Crown Advertising customizes each of their client accounts to ensure they reach the hearts and minds of their stakeholders, from traditional advertising techniques to the latest in multi-platform marketing, social networking and web strategies. For more information visit www.crownad.com.

5 Marketing Tips to Improve Your Marketing Mix

  Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

Is your marketing campaign successful? Chances are if you aren’t taking full advantage of all the outlets available to you, your campaign isn’t as successful as it could be. Your business needs to make a presence in both offline and online marketing, using print and digital marketing tools to get your message and company to your target audience.

Here are 5 tips to improve your marketing mix from SmallBizTrends.com.

• Keep the brochure and business cards printing! There are still a lot of people who just need to have something in their hand to remember you, even in this digital world! Don’t count this demographic out! Always keep a business card handy and offer brochures where appropriate.

• Social Networking is a must! Creating a LinkedIn and Facebook profile is not only suggested, its required in today’s society. Most people will look you up before considering you as a hire. It’s not only important to create these profiles, but to manage them effectively. Have social networking sites linked back to your website, and contact information easy to find!

• It’s a website world, so be sure yours is up to date and easy to navigate. Provide enough information on your website that explains your company, its goals and services offered as well as contact information and links to your social networking sites. Include a link to your blog, which should answer questions applicable to your business that your target audience will find useful.

• Issue Press Release’s at least once every few months to inform local media about your business and upcoming campaigns. If no one knows about you and what you’re doing, it will be hard to grow your business and brand your name.

• Take advantage of email and email subscriptions. Have a link on your blog, social networking and website to subscribe to email subscriptions to keep an ongoing relationship with your target audience. Consistent marketing is vital in this hectic day-in-age. An email will not only remind your client that your business still exists, but it will quickly update them on your latest campaigns and useful tips without them having to search for it.

Crown Advertising customizes each of their client accounts to ensure they reach the hearts and minds of their stakeholders, from traditional advertising techniques to the latest in multi-platform marketing, social networking and web strategies. For more information visit www.crownad.com.

Google+ Adding Another Feature to the Popular Search Engine

  Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

Google+ will soon be adding yet another feature to its search pages, expanding the world of marketing and advertising.

Soon, Google will be offering a new way to help choose a website with a celebrity feature. Celebrities will be able to show their endorsement of products associated with them, telling you which sites gain your favorite celebrities’ approval (theguardian.com).

Head of Google’s social advertising, Christian Oestlien, said this is part of the search portal’s “effort to weed out companies that do not offer legitimate products, and to give celebrities tighter control of their brand.” These sponsored ads will be found at the top of Google search pages.

 

This new feature will help the average online shopper pick the right website when faced with a page of search results, and stay away from the tricks and frauds that are on the World Wide Web according to theguardian. It is part of Google+ effort to bring Facebook-like social data to the search results.

There seems to be to limits in the world of marketing and advertising. If you are in need of advertising and marketing, consider CrownAdvertising. Crown Advertising customizes each client’s account to ensure they reach the hearts and minds of their stakeholders, from traditional advertising techniques to the latest in multi-platform marketing, social networking and web strategies. Visit the Crown Advertising website at www.crownad.com for more information and contact information.

Crown Advertising and Marketing is Now on Social Media!

 Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

Crown Advertising, a 19-year old agency dedicated to 21^st century marketing, is now involved in Social Media. You can now “Like” us on Facebook; “Follow” us on Twitter, “Check-In” on Foursquare, view our photos on Flickr, watch our videos on YouTube and stay connected to our latest customers, campaigns, tips and tricks on the Crown Advertising blog.  

Crown Advertising has helped some of the NY metropolitan area’s leading healthcare, retail, business to business and not-for-profit enterprises make better, stronger connections with the people that matter most to them. Crown Advertising customizes each client’s account to ensure they reach the hearts and minds of their stakeholders, from traditional advertising techniques to the latest in multiplatform marketing, social networking and web strategies. 

As a resource you can depend on to guide you, advise you and help you make the most of your marketing budget, Crown Advertising takes pride in being a valued, trusted member of your marketing team!

At Crown Advertising, making connections is what we’re all about: connections between you and our creative team that lead to better connections between you and your stakeholders. We recognize that it’s important to understand what your consumers really want, therefore we develop strategies that make them sit up and take notice.

Right from the start, we take the time to get to know you, your company and the challenges you face. We work closely with you to pinpoint your targets, identify your strengths and develop creative approaches that move hearts and minds into action. 

Crown Advertising is a full-service marketing and advertising agency, offering a host of services by some of the region’s top creative professionals. Among those specialized services are branding, digital marketing, direct marketing, print and broadcast advertising, media planning and buying, video production, corporate communications and web development. Our services will not only take your business to the next level, but reach all desired consumers.

Don’t forget to follow us on all social media outlets linked above! For more information, visit www.crownad.com and explore our website including samples of work we have done, our company mission, beliefs and descriptions of our services.