Halloween Creative Advertising Campaigns

Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

If your advertisement is created for sharing the happiness and joy of the occasion, holiday or special event – the results will be even more fantastic than you’re generic advertisement result. Many business’ use a creative and innovative approach to any successfully creative advertisement campaign. 

Below are examples of how different companies conveyed their marketing/promotion message for their products or services for the Halloween Season. 

Heineken Halloween Ad

Burger King Halloween Ad

San Fransisco Zoo Halloween Ad

 

Snickers Halloween Ad

 

Heineken Halloween Ad

 Guinness Halloween Ad

Is Your Business Using foursquare?

Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

 

Foursquare, the location-based social networking website for mobile devices is a growing trend focusing on growth, leaving the potential business model on the back burner.  

Currently users “check-in” at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the app locates nearby. Your location is based on GPS hardware already installed in your mobile device or network location provided by the appl. Each check-in awards the user points and sometimes badges. 

 

Foursquare allows registered users to post their location at a venue by “checking-in” and connect with friends. Users can choose to have their check-ins posted on their Twitter and Facebook accounts. 

The obvious potential business model is local ads, “Based on your geographic location, perhaps coupled with inferred interest from you previous check-ins” (Forbes.com). With its recently introduced RADAR Feature, which “gives you alerts when a friend has checked in nearby or when you’re near a place on your TO DO List, suggests more possibilities for companies to market themselves,” (Forbes.com). 

So, why isn’t foursquare CEO Dennis Crowley taking advantage of these advertising possibilities? He’s taking a different approach to building. He stated, “We’re a product-orientated company. We’re in this game so we can build things we don’t think anyone else can build. As the product gets better, the user base gets bigger and we can think about monetization.”

Is your business taking advantage of foursquare? Do you have a steady following and active users on social media sites? If you’re looking to increase your social media marketing and advertising campaign, contact Crown Advertising. For more information, visit www.crownad.com.

5 Tips to Boost the Value of Your Brand

Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

A recent article reported the Interbrand report ranking the world’s most valuable brands. The report reveals the top 5 most valuable companies: 1-Coke at $71.8 billion, 2- IMB at 69.9 billion, 3- Microsoft, 4- Google and 5- GE. Apple was in the top 10, ranking in at number 8 at $33.4 billion. 

 

What is your company brands’ value? Are you looking to boost the value of your brand? Maybe you’re looking to start a brand from scratch. Whatever it may be you’re looking to do when it comes to branding, keep these 5 tips in mind to help boost the value of your own business’ brand.

1. Recognize the value of your brand: recognizing your brands’ importance is vital. “Be aware that pretty much every decision you make, from the logo you choose to the products you sell to your website design, forms your brand in the mind of customers,” (StartUpSmart). Your brand sets you aside from your competition and allows you to charge more while creating a desire among consumers for your products. 
2. Set out your beliefs: understand and clearly state what your company stands for. You need to understand why you’re here, what you’re passionate about and what your beliefs are. “The way you believe as a business depends on having a strong sense of where you want to go and the values you want it to have,” (StartUpSmart). 
3. Be consistent: “a striking feature of the world’s most valuable brands is their consistency,” (StartUpSmart). You can’t be changing and rearranging when it comes to your brand. The best brands speak to you consistently in the same way, pattern and form. It is clear where you stand with them, and where they stand as a brand.
4.  Stay relevant: consistently change to stay relevant to the way people live their lives now. “A brand isn’t about hanging your logo everywhere, it’s about being relevant to society,” (StartUpSmart).  
5. Keep it simple:  your business model may be quite a simple one, and that’s OK! “Branding needs to be very broad brushstrokes. When it all gets too complex, the memorcoka ability of the business goes down,” (StartUpSmart). 

 

Crown Advertising and Marketing is a full-service marketing and advertising agency, offering a host of services developed and managed by some of the region’s top creative professional. Turn to us for your branding needs. Your brand is more than your name, logo or tagline, and Crown Advertising understands that. We understand that it is the beginning of a connection between you and your stakeholders. Ultimately, your brand will become the sum total of everything your prospective consumers believe about your organization.

Contact Crown Advertising today to set up a branding campaign for your business. Contact information and a description of our services can be found at www.CrownAd.com.

Is Social Media Getting Rid of School Yearbooks?

 Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

With the growing trend of social media (150% growth per year since 2006, to be exact), the fate of High School and College yearbooks have been a topic of discussion.

In the course of the yearbook’s 150 year history, social media is causing the biggest changes the industry has ever experienced. “Websites like Facebook, Twitter, and LinkedIn have created easy new ways of documenting and networking that are overshadowing the need for traditional yearbooks. Twitter and Facebook provide a much more intimate documentation of an individual student’s life than a yearbook ever could, and LinkedIn creates an instant professional network that would have been nearly impossible to construct and maintain 10 years ago,” (SFGate).

Up until recently, school yearbooks have no faced any major changes in production or popularity, but with the birth of social media, yearbooks are about to make a big turn off of their tried and true path. “As social media monsters like Facebook continue their incredible trends of growth more students question the need for a yearbook. Many colleges and universities have stopped producing an annual yearbook including Purdue, Old Dominion, Mississippi State and The University of Virginia, which is one of the oldest yearbook traditions in the US dating back to 1887,” (SFGate). 

Don’t throw them in the Rock Pet and Tamagotchi pile yet! “Even though some types of yearbooks have seen a decrease in demand, there has been growth in sectors including elementary schools, middle schools, sports teams, alumni groups and more… Growth in elementary school yearbooks are still evolving and are about to expand from being a publication created by a small group of students to being a huge multimedia project where every student gets involved,” (SFGate). 

Yearbook companies are already moving to take advantage of social media and incorporate more of their aspects into yearbook projection procedures including an online yearbook design where members of the community could submit pictures online to the yearbook staff as well as Facebook and Picasa integration into their website.

So, the fate of yearbooks doesn’t look bad, although companies will have to manage maintaining control over content and editing with the lack of privacy involving social media. “The traditional printed book may begin to fade, but electronic books for PC, iPad and Kindle may appear in its place. The future hold much more for yearbooks…” (SFGate).

Are You Using Social Media to Your Recruiting Advantage?

 Crown Advertising and Marketing

245 Newtown Road, Suite 103, Plainview, NY 11803

516-470-2700 www.crownad.com

Are you looking to hire? Maybe you’re a business owner and in search of new employees. Or, you’re a recruiter looking for potential suitors. Regardless of who you are, if you’re looking to hire you should be using social media to your advantage. 

Social recruiting is nothing new. Social networks including LinkedIn, Facebook and Twitter have become core components of any solid recruiting strategy. Survey upon survey shows social recruiting tops the areas where recruiters plan to spend more time in 2012 – so jump on board! 

Social recruiting is about strategic engagement, not on-hit wonders, and about conversations rather than broadcasting. Here are five things to remember about social recruiting, provided by Business Insiders.

 

• Keep up with latest trends-or risk falling behind: Social media landscape changes fast- just when you think you’ve mastered Facebook, Twitter or LinkedIn, the companies roll out major updates that nullify certain components of your strategy. Spend some time keeping up with the latest trends in social media recruiting.

• Don’t just jump in-think first: You need a plan. One of the most common reason companies can’t figure out whether their social media efforts are worthwhile is because they don’t have a strategy. Spend some time thinking about your objectives and goals for social recruiting, how your tweets and Facebook/LinkedIn status updates will help you meet them, and how and when you will measure your progress.

• Use Facebook’s flexibility to your advantage: One of the easiest and least intrusive ways to utilize Facebook for recruiting efforts is to add a home for your career offerings on your company Facebook page.

• Have conversations, don’t just blast: Twitter has become a go-to place for job seekers who are looking for the inside scoop on new job openings. If you’re a recruiter or employer, you should make sure you’re right there with them! Participate in live online conversations where you might meet potential candidates and mention the words “recruiter,” “careers,” “jobs,” or “human resources,” so job seekers can easily find you.

• Use Linkedin for more than search: Use LinkedIn’s new “Skills” section, where you can search for one skill at a time and the search results will show people with those skill sets who are most closely connected to you. Post relevant articles, engage in discussions and comment on and “like” status updates. Being active is most important!

Are you looking to create a social media campaign for your business? Contact CrownAdvertising. For information visit www.CrownAd.com.